Barry Moltz offers the true insider's scoop on new business start-ups.

With doses of irreverence and humor, this return-to-basics guide focuses on what comes before the bottom line. Addressing passion, the ultimate entrepreneurial fuel, relationships, failure, and authenticity, Moltz incorporates stories from his entrepreneurial colleagues and shows what it takes to integrate personal and professional life to achieve the highest satisfaction.

Moltz describes the ups and downs and emotional trials of running a start-up business and invites readers to let go of the myths and expectations that can hamstring them emotionally while getting their businesses up and running.

In a helpful, heartfelt, and often humorous way, Moltz reassures entrepreneurs that they are not alone, whatever their form of craziness, and that they can retain self-worth and sanity as they ride the start-up roller coaster.

"Moltz makes entrepreneurialism intoxicating." (The Chicago Sun-Times)